Eylure – a history of…

68 years of Eylure

Eylure was created by makeup artist brothers’ David and Eric Aylott in 1947.  They first began making the lashes along with wigs, beards and moustaches for the film industry for famous directors.  Their false eyelashes were very popular with some of Hollywood’s biggest stars of the day including Elizabeth Taylor, Marlene Dietrich, Joan Collins and Sophia Loren – who loved the way the lashes created that instant effect on camera, far better than any other makeup product.  Little did they know at that point that they were on the verge of perfecting the biggest news in beauty enhancement since the discovery of the lipstick! Word spread quickly throughout the film industry and their eyelashes were in high demand, so in 1948 they decided to make their famous lashes available from retail shops.

By the 1960s Eylure had become established as a must-have item when the emphasis for false lashes changed from film to regular, everyday wear – becoming a beauty essential. Since then Eylure has continued to rise in popularity and is now firmly established as a household favourite.

Tips for applying lashes

  • Firstly cut the false lashes to the size of your own lashes – I usually snip from the inside lash as those are the shorter but if I’m not in the mood for big lash flicks then I snip from the outside
  • Next, ensure the lashes are curved so they fit along your lash line better – sometimes they are too straight so I usually wrap the lash around my little finger and hold it for a few seconds.
  • Thirdly, apply the glue to the lash. Leave for 2-3 minutes then reapply another layer of glue.
  • Whilst your waiting for the glue to get sticky, prep your own lashes. Applying false eyelashes works best when you’ve already got a little mascara on your eyelashes.
  • By now 5 minutes will have passed, the perfect amount of time for your double layered lashes to be applied!
  • Everybody has different techniques for getting them on your lashes – personally I recommend using the other end of a pair of tweezers to press the corners down.